by: Richard W. Wise
Who doesn't love a diamond? Known as the traditional gemstone for an engagement ring, diamonds have steadily risen in popularity since the early 1940s, when Harry Openheimer the president of the De Beers cartel visited New York to meet with Gerold M. Lauck the president of N.W. Ayer, a leading advertising agency.
The value of diamond sales had declined 50% by the end of World War I and Openheimer was determined to do something about it, Lauck?s suggestion; manufacture a tradition.
So successful was the campaign that in 1967 De Beers hired J. Walter Thompson to create a similar ?tradition? in Japan, a country with absolutely no history of diamond giving.
As a result, today over 90% of all Japanese women receive a diamond engagement ring.
Although everyone loves a diamond, few people know how to wisely choose one when standing at the jewelry counter. Here are five tips on how to buy your perfect diamond:
1.
Diamonds are graded using the 4 Cs.
Color, Cut, Clarity and Carat
weight but they are not of equal importance.
2.
Cut is the first C.
Very well cut round diamonds are called ideals.
Diamonds are cut for weight.
They have no color and no nutrititional value.
Diamond is all about sparkle.
Fine cutting delivers the sparkle.
3.
Never buy a clarity grade above VS2.
Diamonds are graded using a 10x magnifier.
A diamond graded Flawless and one graded SI1 (slightly included) are visually identical.
The first and last time you will use magnification is the day you buy the stone.
4.
Diamond color is based on tonal variations of the color yellow on
a scale of D-Z.
There is no A, B, or C.
The more yellow the lower
the grade.
The first four colors D-G show no yellow when viewed face-up. Want to save money?
Think about a G.
5.
Look for moderate blue flourescence.
About 1/3 of all diamond flouresce blue in ultraviolet light.
While we can't see unltraviolet we can see its affects.
Blue is the complement of yellow.
Thus, blue flourescene will cancel out yellow and make the diamond appear whiter and more beautiful as well.
A flourescent H may look like a D.
About The Author
Richard W. Wise is a Graduate Gemologist and President of R.W. Wise, Goldsmiths, Inc. His early interest in gemstones led him to write extensively about precious stones. For more information visit his website at http://www.secretsofthegemtrade.com.
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Give Charming Elegance To Your Home Decorating With The Special Wood Curtain Rods
by: Adam Peters
To provide a complete wildlife touch to your home settings, wood curtain rods are the best decorating items. Not only the rods add to the beauty of the homes but they also hold the curtains in a unique way. It is because of the perfect fittings of the curtains in the wood curtain rods that the curtains flutter softly and gracefully to give a pleasing aura to the rooms.
Technical specialties of wood curtain rods
The wood curtain rods are made of walnut, teakwood, mahogany, oak or other hardwood that make them durable. The rods usually have a tobacco finish and the finials of the rods are available in either small or large sizes. The wood rods are available as either smooth rods or as fluted rods. While the smooth rods are usually of 1-3/8? diameters, the fluted rods are of 2? diameter.
The rods in general are available in three different...
Give Charming Elegance To Your Home Decorating With The Special Wood Curtain Rods
Why You Need To Buy and Sell Gold Coins (Part 4)
by: Steve Renner
Top Investment Performance
Throughout history, many coin collections have produced substantial long-term profits for their owners. This is particularly true for coin collectors of this century. Indeed, Harold Bareford reportedly purchased a collection of U.S. gold coins for $13,832 in the early 1950s which was resold at auction in 1978 for $1.2 million. A more substantial collector, Louis Eliasberg, built a collection that cost about $300,000. In 1982, it brought $12.4 million at auction.
This investment performance has been well documented by sources as diverse as The Wall Street Journal, Consumer Reports and a host of industry periodicals and guidesheets. What these reports have shown is that carefully selected portfolios of rare coins have had a high rate of long-term appreciation.
Of course, past performance is no guarantee of future results and investments in...
Why You Need To Buy and Sell Gold Coins (Part 4)
The Resell Rights Gold Mine
by: Seth Chong
Other than creating your own products in order to join the herds of increasing business online crowd, there are also other easier ways to have an immediate Internet business established.
So what do you need in order to join the Resell Rights business? It is very easy(really mean it..), which is to have a domain name ? able to get one easily from Yahoo for $2.99 or namecheap for $8.88, it depends on which you prefer, a hosting, most preferably a paid one ? important, and a fully-functional website.
There are tons of hosting out there, and to name a few midPhase(free domain name), lunarpages(free domain name as well), bluehost, or GoDaddy are the better ones.
These are almost the basic requirements of a successful affiliate, but don?t be mistaken - Affiliates and resellers are different.
Affiliates don?t need to have any other startup costs other than the basic requirements above, but...
The Resell Rights Gold Mine
5 Quick Ways To I.ncrease Your E-zine's S.ubscriber Base
5 Quick Ways To I.ncrease Your E-zine's S.ubscriber Base
by: Gary Baker
Welcome to all of you out in netland.
If you have been doing any type of "m.arkeing" o.nline at all, then you have heard over and over again the importance of having your own o.pt-in l.ist.
Without a doubt, if you don't start and continue to build a solid l.ist, then you fail...period.
So with this article, I would like to give you a few ways to add a batch of new s.ubscribers to your l.ist and NOT spend one penny to do so.
Lets, get right to it shall we...
1. Give Incentives
Give people an incentive to s.ubscribe to your e-zine. Offer them a f.reebie if they s.ubscribe. It could be a f.ree e-book, f.ree report, f.ree advertising, etc. Make sure the f.reebie will attract your target audience.
2. Joint Venture
Joint venture with a similar e-zine. Combine your s.ubscriber bases together and publish one e-zine. Edit and publish each...
5 Quick Ways To I.ncrease Your E-zine's S.ubscriber Base
Jewelry As A Graduation Gift-Make It A Memorable One
by: Sam Serio
Jewelry makes a memorable gift to commemorate one of Life?s Great Milestones. Graduation represents a unique, personal accomplishment earned through hard work and determination.
Here are some helpful guidelines to keep in mind when you are shopping for a jewelry gift to celebrate the next chapter of your special graduates life.
1. There?s a big difference between 14 karat gold and gold-plated jewelry. Fourteen karat (14K) jewelry contains 14 parts of gold, mixed in throughout with 10 parts of base metal. Gold-plated describes jewelry with a layer of at least 10K gold bonded to a base metal. Gold plating eventually wears away, depending on how often the item is worn and how thick the plating is.
2. If you?re buying a watch, determine whether you want one that runs on a battery or one that must be wound daily. Ask if a warranty or guarantee is included, how long it...
Jewelry As A Graduation Gift-Make It A Memorable One
Jewelry As An Anniversary Gift, What You Need To Know
by: Sam Serio
Jewelry for anniversaries can be the perfect gift. It is widely known that there are lists of birthstones and zodiacal or talismanic stones, there are lists of stones for days of the week, hours of the day, for states of the union, for each of the seasons, and for anniversaries as well!
Anniversary Stones
Jewelry As An Anniversary Gift, What You Need To Know1. Gold Jewelry
9. Lapis Lazuli
25. Silver Jubilee2. Garnet
10. Diamond Jewelry
30. Pearl Jubilee3. Pearl
11. Turquoise
35. Emerald4. Blue Topaz
12. Jade
40. Ruby5. Sapphire
13. Citrine
45. Sapphire6. Amethyst
...
Jewelry As A Father?s Day Gift
Jewelry As A Father?s Day Gift
by: Sam Serio
It is widely known that many men enjoy fine jewelry. So, why not present Dad with a gift of jewelry this Father?s Day.
Jewelry gifts that you might consider for that special Father in your life could include a gold or silver watch, a handsome sterling silver or 14kt gold chain or masculine link bracelet. With a chain you might include a manly pendant with a nautical or sports theme.
As for rings, there are many rugged designs available in 14kt gold or sterling silver with stones like turquoise, onyx, malachite and lapis. Also, many men are fond of masculine settings of small diamonds and other gemstones.
Celtic jewelry designs, such as Celtic crosses, Celtic knots, etc? are great choices for Dad on Father?s Day.
If your Dad has a pierced ear maybe he would appreciate a small stud earring; the choices here are endless.
Remember this, men tend to avoid interchanging jewelry in...
Jewelry As A Father?s Day Gift